The Ultimate Guide to recover Emails


You’ve crafted the right email for your list of recipients. You hit send and feel happy with your work. You gladly watch the open rate slowly tick up. that’s until you notice all the emails that never received your message. because the email bounces keep counting up, you wonder what you’ll be doing differently.

If you often send mass emails, you’re likely familiar with this example. Email recovery may be a consistent reality within the world of email marketing. However, it isn’t something that you simply are cursed with forever. With a touch of insight and a couple of good strategies, you’ll slow down your email bounce rate significantly.

What Is a Bounced Email and How Do you Fix It?

If you’re reading this, you’re probably already aware of the phrase “email bounce.” Even so, it’s a good idea to start with a clear definition. These are emails that the receiving server rejects for whatever reason (more on this below). When the email is bounced back, the server also provides a code that may assist you to figure out why it was denied.

Process of Email recover

This occurs towards the conclusion of the email distribution procedure. When you send an email, it goes through the following steps:

1. You compose the email and enter the recipient’s address in the “To” box. When sending emails to a large group of people, it’s similar to sending them automatically from a contact list.

2. When you send an email, your simple mail transfer protocol server puts it in a queue to be sent.

3. The SMTP server checks the domain name following the “@” to see which server it should send the email to. It then looks for that server’s IP address on the domain name server (a digital address book).

4. The SMTP server delivers the email to the receiving server through a mail transfer agent.

5. If the email is properly sent, it is displayed in the recipient’s inbox by the recipient server. If it isn’t, the server sends an error code back to the sender.

Why Should You Be Concerned About Your Email Bounce Rate?

You may believe that bounce rate isn’t a significant issue. After all, shouldn’t you be more concerned with when an email is opened than with when it bounces? No, the email bounce rate is significant since it affects the deliverability and reputation of subsequent emails.

You’re more likely to be banned by receiving servers if you have a high bounce rate (subsequently increasing your bounce rate even more). Furthermore, if you have a bad reputation due to email bounces, your communications are more likely to be labeled as spam.

Additionally, focusing on your bounce rate can help you be more selective about who you send your emails to. As you clean up your email list, your open rate is likely to improve as well.

Different Types of Email Bounce

As previously stated, emails may bounce for a variety of reasons. Soft rebound emails and hard bounce emails are two types of bounce emails. The former is transient or readily repairable, while the latter is (mostly) permanent.

If your SMTP server receives a soft bounce email error, the message may be resent.

Reasons for Soft Bounce

Email is too big: Your email is too big for the recipient’s server to handle. This isn’t as frequent these days, but it still occurs from time to time. It’s particularly prevalent in designs containing a lot of images. A few of such bounces may not be a big deal. If you have a lot of them, you’ll probably need to improve your email optimization.

Server Unreachable: The receiving server may be unavailable or overburdened. If the problem is just transitory on the recipient’s end, resending the email usually solves the problem. If you keep getting this error for the same email address, it’s probably a more serious issue.

The Inbox Is Overflowing: This, predictably, implies that the recipient’s inbox is full and that new messages will be rejected. Again, with current email systems, this is far less frequent. However, it is still possible. Your SMTP server will, in most instances, retry until the message is approved.

If the receiver has an auto-reply or is “out of office,” you may get an email bounce back depending on the recipient’s server settings. In certain instances, the system may just respond.

The problems listed above are usually resolved with time or modest adjustments. Fixing a hard bounce email issue, on the other hand, maybe a little more difficult.

Reasons for a Hard Bounce

The email address you are trying to send to does not exist. This may be because you were given a fake email address. This may be because the email was previously available but has since been deleted. Sometimes, it may be a simple spelling mistake. The bulk of email fields are not spellchecked!

Email Was Blocked: The email server may have blocked your email address. This occurs when the recipient’s spam filtering is set very tight or if the recipient has banned you. In the former scenario, you may request to be whitelisted. In the latter case, you may be out of luck (besides, the receiver is likely not interested in hearing from you).

Blacklisted: Additionally, email service providers block certain senders. This is identical to the block list on the recipient server but occurs earlier in the process. This may be due to spam complaints, a high bounce rate, certain kinds of material, or an unexpected surge in sending activities.

These kinds of email bounces are more difficult to address since they cannot be resolved by just resending the email. In certain instances, you may just need to purge the recipient. Additionally, you may be able to enhance your email reputation in certain instances.

Methods for Reduced Email High Bounce

To reduce your email bounce rate, you must clean up to maintain your mailing list. This is beneficial for more reasons than just decreasing bounces. Furthermore, it will assist to identify the contact details of leads who are interested in your products and services. Increased spending time selling to probable prospects is usually a positive thing.

Create mailing lists using a form that requests consent to receive messages. If you do business in the European Union, you may be legally obliged to comply with this requirement regardless. While it may be tempting to grow a large list, by requiring opt-in, you can limit your list to those who want to hear from you. Sending material to disinterested individuals is like rolling a rock up a mountain.

Consider implementing a two-step email opt-in procedure. This is when you confirm that you have the right email address by sending a subscription link through email. While this method is not appropriate for every company, it does remove the risk of email mistakes.

Sending consistent (but not spammy) emails contribute to the improvement of your email reputation. You should not send emails just to send them. However, you may profit by delivering value to your recipients consistently. This will lower your bounce rate, boost engagement, and assist you in avoiding spam filters.

Similarly, you may reduce your bounce rate by refraining from appearing spammy. Assemble well-written and professional emails. Avoid sending emails with spammy subject lines and never conceal any information inside the HTML of your email.

Looking Over Your Mailing List

Maintaining a clean mailing list is important for reducing your email bounce rate. When you get a hard bounce, you should immediately remove the email address from your list. The only exception is if you are banned by a strict spam filter for a receiver who you believe will whitelist your domain. In this instance, you may contact the receiver through another method and request approval.

Otherwise, you must maintain a clean mailing list to avoid having your image damaged by email bounces. While some are necessary and perfectly acceptable, a recurring issue will result in increased blacklisting and blocking.

As stated before, one of the easiest methods to do this is to delete any emails that generate hard bounces; however, waiting until your email bounces are not advised. A more secure method of protecting your email sender reputation is to validate the emails in your list before sending them out using an Email Checker and checking for undeliverable or hazardous addresses. Your mailing list’s low-quality email addresses are almost certainly doing more damage than good. You’ll have far more success with a shorter, more focused list than you would with a lengthy, unorganized one.

Reputation Management With Bouncer

It’s important to have a good email reputation. You’ll need a solid reputation if you want to maintain your bounce rate low and improve your open rate. You don’t have to deal with it alone, thankfully.

You can maintain your email lists clean and optimized for a low bounce rate and maximum interaction by using Bouncer, Email Checker. Our system is easy to use and extremely successful, with a mailing list management accuracy of over 99.5 percent. Learn why our clients appreciate Bouncer if you want to increase the effectiveness of your email marketing. Begin validating your mailing lists right now.

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